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Increase Customer Connections With Youtube Sequencing Ads.
Video advertising is becoming an indispensable tool for businesses looking to connect with their target audience. One of the most powerful video channels used to reach potential customers is Youtube. It is a product of Google and the second-most popular website on Earth. It enables a strategy that can significantly enhance brand awareness, engagement, and…
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How To Measure Incremental Lift
What is incremental lift? If you close down your advertising campaign, customers might still make purchases. But how much more would they have made had the campaign been alive? This “more” is called incremental lift – what happens when all else is held constant and something changes in response to a stimulus. Incrementality measurement lets you…
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