Harness the Power of Data
A uniquely powerful way to build enduring brand and business value. Your data is your most important asset. Make sense of every detail and find actionable insights that can take your business to the next level. Our data team harnesses the algorithms to give you a competitive edge.
Custom audience segmentation and targeting strategy generated a lift of 19.8% in user submissions.
Challenge
Our client, a top real estate company, wanted to increase lead generations. After executing a needs assessment, Popula Digital identified advanced audience segmentation and targeting as the highest-leverage mechanism to achieve the client’s desired outcomes.
Strategy
Popula Digital conducted an in-depth analysis to determine underlying audience characteristics that correlated with previous leads generated. By combining third-party data feeds with key first-party data points, our team identified an ideal customer profile that led to result-yielding audience targeting strategies for paid media activation.
Success
By leveraging a hyperfocused audience data strategy, the client received actionable insights about its highest-value customer base and maximized the effectiveness of its paid media efforts. Refining our client’s audience design strategy and integrating customer insights generated a 19.8% increase in lead generation.