Audience Strategy

Audience-01

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Custom audience segmentation and targeting strategy generated a lift of 19.8% in user submissions.

Challenge

Our client, a top real estate company, wanted to increase lead generations. After executing a needs assessment, Popula Digital identified advanced audience segmentation and targeting as the highest-leverage mechanism to achieve the client’s desired outcomes.

Strategy

Popula Digital conducted an in-depth analysis to determine underlying audience characteristics that correlated with previous leads generated. By combining third-party data feeds with key first-party data points, our team identified an ideal customer profile that led to result-yielding audience targeting strategies for paid media activation.

Success

By leveraging a hyperfocused audience data strategy, the client received actionable insights about its highest-value customer base and maximized the effectiveness of its paid media efforts. Refining our client’s audience design strategy and integrating customer insights generated a 19.8% increase in lead generation.

Results

19.8%

Lift in lead generation

50K+

Audience Segments Analyzed

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