Performance Media

Performance Media-04

Media planning and buying for today's growing brands.

Popula Digital brings a full-funnel approach to media strategy with a highly experienced team of cross-channel media buyers both planning the optimal ways to utilize budgets and running campaigns day-to-day.   We know how to navigate changes in the digital media landscape driven by cookie deprecation, siloed platforms, and privacy concerns so you can be confident about the impact of your paid media campaigns.  Trusted by fast-growing consumer brands to deliver superior results.

How we do

Challenge

Summer holidays can be a make-it-or-break-it time for the entertainment industry. The entertainment centre aimed to drive new membership leads with its annual summer holiday’s promotion, with hopes of surpassing its prior year’s performance.

Strategy

Our integrated digital strategy reached prospects across Paid Social, Paid Search, Display and CTV. We held daily client “war room” meetings to discuss real-time campaign optimizations and coordinate actions.

Success

The summer holiday's campaign was a tremendous success. It surpassed its lead goal by 335% and saw a 241% increase in YoY digital lead generation in the month of June and a 121% increase in walk-in leads.

Results

335%

Leads over goal

241%

YoY Increase in Digital Leads

121%

Increase in Walk-in Leads Compare to an Average Month

To learn how Popula Digital can help you build a successful digital strategy, contact us.