Popula Digital develop brand content & messaging that performs to meet your goals.
Keeping up with the demands of today’s consumers who grow tired of advertising and noise can be hard.
Consumers’ attention is split across multiple devices, platforms and brands competing to get them into their journey.
Our Creative agency services ensure you can keep up with those demands. We are your branded content production partner, building, testing and optimizing for the right blend of visuals & copy so you can focus on strategy & opportunities.
Here at Popula Digital, we truly are a one-stop shop. Our wide range of capabilities allows our clients to simplify and condense their content production partners. From performance creative to brand campaigns to landing page design, we are that extra team member you can always count on.
How we do
Challenge
A retail chain aimed to increase member loyalty by promoting Christmas sales and membership renewals. Our client looked to accomplish this goal by tailoring specific creative messages to existing member audiences through various media channel activation tactics.
Strategy
Dynamic creative proved to be the answer. By ingesting our client's first-party data to create life cycle-based audience segments and applying dynamic creative to more precisely target such segments, we generated urgency as consumers moved through the customer journey.
Success
Using dynamic creative allowed us to simultaneously run over 10,000 creative messages to reach distinct audience segments across multiple locations. Additionally, the dynamic creative template-based setup process increased trafficking efficiency, reducing time to market by seven days.